A new ad by NGO Save the Children imagines a modern day London ravaged by war. Can science fiction convince people to help the children of real, war-torn countries?
The question posed by the video is clear: What if London were Syria? "We hope the video will resonate with members of the public, particularly those who don't know much about the situation in Syria so they can really understand the plight of innocent Syrian children," said Jake Lundi, Director of Brand and Communications at Save The Children. "The message to the public is just because it's not happening here, doesn't mean it's not happening."
"I shut my eyes in order to see.'
