Nothing can help you “learn” how to write a good story better than reading good short stories. Notice the style and how they have used the small amount of words to their advantage. Choose authors that you enjoy, choose some of the “classics,” and if you can, find some well known authors. Pay attention to how the authors develop their characters, write dialogue, and structure their plots.

The first step is to collect the elements of the story you want to tell. Who is the main character (hero) and what happened? Put your storyline together before you begin to write, so you’ll have a roadmap that will keep you on track.

For this example, I’m going to tell the story of Michelle, an in-house marketing specialist for a small real estate brokerage. The firm brochure-ware website has turned out to be an expensive albatross with no measurable impact on sales, and it’s Michelle’s job to fix that.

This is just something I’m spinning out the top of my head as a guide. I’m sure you’ll do better.

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