A trend is emerging: embroidered fashion.


Designers who have recently unveiled their pre-fall and fall collections at the runway had one distinctive feature in their work. They presented "stitch-witchery," according to Linda Fargo from Bergdorf Goodman, via The Wall Street Journal.


Labels have been falling in love with embroidery of late, but while well-established brands like Valentino or Gucci stick with traditional and flawless designs, or sophisticated versions of grandma's embroidery, others are more bold and experimental with their ideas.


Embroidery Is Making A Comeback


photo: Cheap Bridesmaid Dresses


London designer, Christopher Kane, for instance, mixes his leather jackets with pink flowered embroidered work. "I like to challenge perceptions, mixing the femininity of embroidery with unexpected pairings," said Kane via WSJ.


Simone Rocha, a fellow-London based designer, also presented an impressive fall collection that had detailed embroidered patterns. "It was about trying to make something feel special," Rocha told WSJ, "but also a way to do something quite playful."


Then there's James Merry, whose talents for needlework were first discovered on Instagram. He embroiders embellishments by adding flowers and other designs to urban, sports and casual wear.


"I decided I was only going to do Instagram if I made a rule with myself - only ever post pictures of something I've made. When I get the urge to post something, I have to make something first." Merry said, according to The Guardian.


Since gaining followers, Merry is set to debut his first handmade collection and has started accepting commissioned work. He's also collaborated with music artist Bjork.


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